About Us

Over 45 years serving the design and construction industry!

Top solutions rarely come off the shelf. Our dedicated team prides itself in being your resource for spaces that are stunning, practical, distinct, and affordable. Our hard-won expert product knowledge and years of combined experience, we assist designers, installers, facility managers, and end-users with projects in commercial, public, industrial, and exterior settings. 
Founded in 1975 by John Basanese, West General began it's life selling industrial mixers and other heavy equipment. Eleanore Bassane, 2008 Sharon took over, 2010, mom sewing burlap curtains,

Our Crew

Meet the Team

SHARON SULLIVAN

president

Building on her parent’s legacy of providing individualized attention and expert customer service, Sharon has been at West General for over 12 years. Sharon’s desire to help people began early with her degree in Therapeutic Recreation, 7 years as a rafting guide, and working in a variety of sales settings. Road trips, hiking along the coast, along with gatherings of family and friends, are her most loved leisure time activities.

Ed Basanese

SENIOR DESIGNER

Ed recently celebrated his 30th year with West General, bringing the knowledge gained from his BS in International Economics from Georgetown University into the business world of finance, environmental, and export projects. Ed was previously involved in purchasing and facilities management in the Silicon Valley electronics industry. Ed likes hiking and spending time with his family.

Graham Smith

Sales representative

West General was Graham’s first office job right out of high school, and seven years later after receiving a BS in Applied Statistics from UC Davis, he's happily returned as a sales rep and resident marketing analyst. He enjoys cooking, roleplaying games, and books about human behavior.

Sue Winklebleck

Inside sales

After a successful career in Student and Special Education with a local school district, Sue came to West General as our Inside Sales Coordinator. During her time away from work, Sue loves to hike, work on her home and yard, sail when possible and spend time with her wonderful family.

KIM PFAHNL

Account manager

As Office Manager, Kim came to West General in 2012 with the goal of making the company run at its most efficient while providing excellent customer service. Kim received her BA in Theatre Arts, and her earlier career was spent in design, both theatre design and graphic design. She spends her non-work hours in advocacy and support of the arts.

Cliff Randolph

IT

Cliff works to keep West General’s technology running smoothly and utilizes his schooling in computer science and programming to be the best IT support person around. In his free time, Cliff enjoys video games, hobby programming, and spending time hiking in the great outdoors.